Most people don't realize that there's a subtle difference between saying "I'm sorry." and "I apologize." An apology is a formal admission of doing something that shouldn't have been done. It may or may not be heartfelt i.e. a person may apologize without truly feeling remorse. On the other hand, saying "I am sorry." is a truer admission of regret. It is what we may call a heartfelt apology. If someone says they are sorry but do not truly feel remorse, then they are said to be lying. However, if someone apologizes but are not truly ruing their actions, they are not lying. "I'm sorry"' is also used to express sympathy. For example, I'm sorry for your loss. There is no such usage for I apologize. An apology is only for wrongdoing.
Examples of the difference
between saying "I apologize" and "I'm sorry"
When Karen's boyfriend cheated on her, she got angry and smashed the
windshield of his car. She later apologized. In this example, Karen does not
really regret her action because she feels it was justified. Politicians often
apologize for their gaffes but they seldom say "I am sorry." because
saying so makes them appear weak. For example, Joe Barton famously apologized
to BP for what he called a $20 billion "government shakedown" of the company.
After facing harsh criticism for his remarks, he apologized for his remarks,
saying that they had been misconstrued. Jo Bonner of Alabama's 1st
congressional district called Barton's apology "half-hearted" and
believed Barton was more interested in saving his job than making things right.
On the other hand, saying "I am sorry" is more apt in situations when
you cause another person emotional distress. For example, I am sorry I recorded
the soccer match over our wedding video. Another obvious scenario where there
is a difference is when you are expressing sympathy. \ e.g. I am sorry your
children fell sick before the camping trip. It would be absurd to say "I
apologize" in this case because you weren't responsible.
Quotes about apologies
"It is a good rule in life
never to apologize. The right sort of people do not want apologies, and the
wrong sort take a mean advantage of them." - P.G. Wodehouse
A stiff apology is a second
insult.... The injured party does not want to be compensated because he has been
wronged; he wants to be healed because he has been hurt. - G.K. Chesterton
True remorse is never just a
regret over consequence; it is a regret over motive. - Mignon McLaughlin, The Neurotic's Notebook, 1960
To apologize to another for their
wrongdoing is “aldente.” King Edward VII (England).


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